As one of the Managing Partners, Chris Aronhalt has over 15 years in sports marketing and event management experience. Chris focuses directly on new business development, project management and client communications.
Chris began his career in sports marketing as Venue Director for the original Medalist Sports, Inc., which owned and operated the Tour DuPont and Tour of China, two of world's former premier professional cycling events. Following this, Chris Aronhalt was employed by Turner Sports and worked directly on the 1998 Goodwill Games (NYC). As Director of Games Management, Chris held direct operational responsibility for Summer of Goodwill entertainment and promotional programs, which included Jones Beach Music Festival, Gold Medal Challenge, Opening Celebration, Global Pavilion and the Closing Celebration. Functional areas of venue management responsibility included contract negotiation, security, sponsor fulfillment, communications, housing, accreditation, logistics, vendor relations, concessions, ticket operations, venue owner relations, medical services, labor, risk management liaison, city and state relations, utilities, and staffing. Total operational budget was $5.5 million. Initially, Chris held the position of Assistant Director of Television & Technical Services with Goodwill Games, Inc. where he assisted the Technical Director with the preparation, management and implementation of the following functional areas - host broadcast/production liaison, communications, security, accreditation, results coordination/interface, venue/facility management, city/state relations, technology and waste management. In January 2001, Chris joined Synergy Sports as Vice President of Operations. Designed to enhance structure and direction to the multiple facets of Synergy's operations, Chris was responsible for overseeing all client service areas, including, program development, creation of new Synergy properties, overall program management, and, as a member of the senior management team, providing input into the vision and future direction of the Company. Chris came to Synergy Sports from Greenville Events, Inc., a non-profit special event company located in Greenville, SC. As Executive Director, GEI specialized in community sporting events and festivals requiring direct interaction with city officials, Board members, corporate and community leaders. Responsibilities include all facets of event management, including profit/loss management, fundraising and corporate sponsorships, technical services, operations, volunteer recruitment, media/promotion and marketing. 1999 & 2000 calendar included nine (9) special events attended by over 700,000 people with an operational budget of $1.3 million.
Prior to Greenville Events, Inc., Chris graduated from the University of Richmond (VA) in 1989 and from Mount St. Mary's College in 1994 with a M.B.A. in International Business, with a thesis focus on The Use of Athletic Endorsements in Sports Marketing.