Amgen Presents Inaugural "Crush Challenge" In Napa Valley

Hosted by Patrick Dempsey and ZD Wines, Brings Together Food, Wine & Charity

San Francisco, Calif. (September 10, 2014) – A collaboration between Patrick Dempsey and ZD Wines, the inaugural “Crush Challenge,” presented by Amgen, is a fundraising cycling, wine and food experience which will descend upon Napa Valley on October 18th, 2014. The event will benefit three important organizations, Amgen's Breakaway from Cancer® non-profit partners, the deLeuze Family Endowment for the Non-Toxic Cure for Lymphoma, and the Patrick Dempsey Center for Cancer Hope & Healing. Patrick Dempsey and the deLeuze family of the Napa Valley will act as hosts for this food, wine and cycling event. 100-percent of the proceeds generated from the Crush Challenge will be donated to the charitable organizations.

“Amgen is pleased to be the presenting sponsor of the inaugural Crush Challenge,” said Richard Paulson, Vice President of Marketing for Amgen Oncology. “Amgen’s Breakaway from Cancer® initiative, which supports the Patrick Dempsey Center for Cancer Hope & Healing, and the deLeuze Family Foundation all complement each other and are focused on helping cancer patients get the support, education and wellness services they need.”

Multiple types of tickets are available for the various activities and range in price from $200-$1,500. There are 50 full package tickets available at the $1,500 rate, which includes the 35 mile ride, lunch, wine tastings sponsored by ZD wines, and a seated multi-course, wine paired dinner. There are 100 tickets available at $300, which includes the ride and lunch. There are 30 tickets available for $200, which includes lunch and wine tasting from ZD Wines. Tickets can be purchased at

"We are very excited to continue our partnership with the Dempsey Center for Cancer Hope and Healing by collaborating on the Crush Challenge presented by Amgen. We are appreciative of their efforts to support those who have been affected by cancer and are honored to be involved in this event and look forward to bringing a unique mix of food, wine, cycling and fellowship to the Napa Valley this October. This is a great way to champion awareness for the Dempsey Center, as well as for the deLeuze Family Endowment for a Non-Toxic Cure for Lymphoma and Breakaway from Cancer,” says second-generation vintner and ZD Wines President, Brett deLeuze.    

The Crush Challenge 35-mile bike ride will depart from the Veterans Home California in Yountville, and confirmed participants include actor Patrick Dempsey, cycling legends Levi Leipheimer, Bob Roll and Christian Vande Velde, actor Carl Weathers, and other surprise guests. ZD Wines will host rest stops along the way. Following the ride, a causal lunch will be provided as participants share their stories of the road.

Lunch will be prepared by Chef Tyler Rodde from Oenotri, a Southern Italian inspired and Napa Valley located restaurant that features rustic dishes built around the freshest local produce available, including from their own farm.

The participants’ day will conclude with an unforgettable dinner experience hosted by Patrick Dempsey and friends, with cuisine provided by a team of renowned chefs from all over California, paired with the full line up of ZD Wines. Confirmed chefs include Cullen Newhoff from Seasons in Davis, Sean Massey from Morimoto in Napa, Tyler Rodde from Oenotri in Napa, Rogelio Garcia from Angele in Napa, Quinn Hatfield from Hatflield’s in Los Angeles and Chris Kollar of Kollar’s Chocolate’s in Yountville.

To learn more, and to purchase tickets for the Crush Challenge, please visit

Attending/Buying Tickets

Contact ZD Wines


P: (800) 487-7757 ext 119

Partnership Opportunities

Contact Medalist Sports


P: (770) 631-1239

Media Inquiries

Contact Carmella Petitt


P: (415) 931-6144


Blythe Beaubien


P: (415) 680-0821


About Amgen’s Breakaway from Cancer®

Founded in 2005 by Amgen, Breakaway from Cancer is a national initiative to increase awareness of important resources available to people affected by cancer -- from prevention through survivorship. Breakaway from Cancer represents a partnership between Amgen and four nonprofit organizations dedicated to empowering patients with education, resources and hope, wherever they may be in the cancer care continuum.

About the deLeuze Family Endowment for a Non-Toxic Cure for Lymphoma

The fund was launched in December 2006 with a donation from the deLeuze family, their winery and their friends. Through ZD Wines, Company Founder Norman deLeuze’ wife Rosa Lee, their children and grandchildren wish to continue his efforts in finding a non-toxic cure for lymphoma - the disease that claimed Norman’s life in October 2007. Today the Endowment has exceeded its initial goal of $1,000,000. This milestone marks the beginning of an Endowed Professorship Fund at UC Davis that supports the teaching, research and service activities of Dr. Tuscano. We thank our supporters for continuing to join the family in the non-toxic fight against lymphoma. When a cure for lymphoma is found, this fund will be designated toward non-toxic cures in perpetuity.

About the Patrick Dempsey Center for Hope & Healing

The Patrick Dempsey Center for Cancer Hope & Healing provides free support, education and integrative medicine services to anyone impacted by cancer. Since our doors opened in 2008, the Dempsey Center’s contacts have increased consistently, demonstrating the need for our services. In September 2012, the Center moved to a new location at 29 Lowell Street, Lewiston, to better accommodate the needs of those we serve in a more comfortable, private space. The Dempsey Center’s warm, inviting environment includes a cancer resource center and lending library, integrative medicine rooms, Healing Garden, private consult rooms, health and fitness room, wig room, demo kitchen, and dedicated space for cancer support group meetings and educational programs.

Contact Us

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